Friday, April 30, 2010

Peer Response 4/30

For my last peer response, I will be reviewing Jessica's post on her analysis of a celebrity endorsement done by Kim and Khloe Kardashian and their endorsement of QuickTrim. Jessica then goes on to describe the product with clear and reasonable skepticism as the lemonade drink seems to be a miracle solution. A video is then shown of Kim Kardashian where she mainly explains how she maintains her body by exercising and eating well, very little is said about the drink. Jessica then goes on to say that a doctor reviewed the product and said it has a lot of caffeine which can be overdosed on when taken with too much coffee and, when taken over long periods of time, can can be toxic to the body due to some of the herbs used. The doctor also said that the weight lost will be mostly water weight because the beverage is a diuretic, so it will come back soon after one stops taking the product. Jessica sums up her post by saying the Kardashian sisters and QuickTrim are a smart team as they effectively target their audience. She also posts and article which agrees with Jessica, but not for the same reasons.
I think her post is overall convincing, especially when she lists the negative effects of the drink, and clear. I also agree with her point saying the Kardashian sister are an effective form of celebrity endorsement because they target the right audience, but the endorsement isn't a "good" endorsement as the product sounds terrible.

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